{"title":"Drop 01","description":"\u003cp\u003eThe launch drop. The cap that broke the internet at the 2026 World Cup — and everything orbiting it. Designed and printed in Switzerland.\u003c\/p\u003e","products":[{"product_id":"casquette-great-since-1291","title":"The Original Cap","description":"\u003cp\u003e\u003cstrong\u003eDROP 01 · THE ORIGINAL\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe red cap that stole the show at the 2026 World Cup. White wordmark, SWITZERLAND GREAT SINCE 1291, on federal red. Patriotism, better dressed.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHigh-density print, crisp white on Pantone 485 red\u003c\/li\u003e\n\u003cli\u003e6-panel cut, curved brim, adjustable strap back (one size)\u003c\/li\u003e\n\u003cli\u003eBrushed cotton, 350 g\/m², inner sweatband\u003c\/li\u003e\n\u003cli\u003eDrop 01, launch edition, designed in Switzerland\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e735 years ahead. Worn without trying.\u003c\/p\u003e","brand":"GREAT SINCE 1291","offers":[{"title":"Default Title","offer_id":54216795652433,"sku":"SG1291-CAP-RED","price":29.9,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1059\/6876\/3217\/files\/sg1291-mockup-cap-red-en.png?v=1783168028"},{"product_id":"bob-great-since-1291","title":"The Bucket Hat","description":"\u003cp\u003e\u003cstrong\u003eDROP 01 · THE BUCKET HAT\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe bucket hat that turns a terrace into a grandstand. Bold red, white wordmark SWITZERLAND GREAT SINCE 1291. For festivals, apéros and summers that have lasted 735 years.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHigh-density white print on red cotton\u003c\/li\u003e\n\u003cli\u003eHeavy cotton, soft brim, clean drape\u003c\/li\u003e\n\u003cli\u003eTwo sizes for a real fit: S\/M and L\/XL\u003c\/li\u003e\n\u003cli\u003eDrop 01, launch edition, designed in Switzerland\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe sun sets. The style doesn't.\u003c\/p\u003e","brand":"GREAT SINCE 1291","offers":[{"title":"S\/M","offer_id":54216795816273,"sku":"SG1291-BOB-RED-SM","price":45.0,"currency_code":"CHF","in_stock":true},{"title":"L\/XL","offer_id":54216795849041,"sku":"SG1291-BOB-RED-LXL","price":45.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1059\/6876\/3217\/files\/sg1291-mockup-bob-black-red_8eb6b965-bbf7-4132-9b3e-3e3eb8383a4b.png?v=1783169088"},{"product_id":"tshirt-1291","title":"T-shirt “1291”","description":"\u003cp\u003e\u003cstrong\u003eDROP 01 · THE 1291\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eOne number says it all. Big red 1291 across the chest, a quiet wordmark between the shoulder blades. 735 years ahead of any slogan going.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLarge red 1291 on the front, SWITZERLAND GREAT SINCE 1291 wordmark on the back\u003c\/li\u003e\n\u003cli\u003eHeavy cotton, straight unisex cut\u003c\/li\u003e\n\u003cli\u003eTwo colours, white or black, XS to 3XL\u003c\/li\u003e\n\u003cli\u003eDrop 01, launch edition, designed in Switzerland\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe tee that says little. And everything.\u003c\/p\u003e","brand":"GREAT SINCE 1291","offers":[{"title":"XS \/ White","offer_id":54216795914577,"sku":"SG1291-TEE-WHT-XS","price":39.0,"currency_code":"CHF","in_stock":true},{"title":"S \/ White","offer_id":54216795947345,"sku":"SG1291-TEE-WHT-S","price":39.0,"currency_code":"CHF","in_stock":true},{"title":"M \/ White","offer_id":54216795980113,"sku":"SG1291-TEE-WHT-M","price":39.0,"currency_code":"CHF","in_stock":true},{"title":"L \/ White","offer_id":54216796012881,"sku":"SG1291-TEE-WHT-L","price":39.0,"currency_code":"CHF","in_stock":true},{"title":"XL \/ White","offer_id":54216796045649,"sku":"SG1291-TEE-WHT-XL","price":39.0,"currency_code":"CHF","in_stock":true},{"title":"2XL \/ White","offer_id":54216796078417,"sku":"SG1291-TEE-WHT-2XL","price":39.0,"currency_code":"CHF","in_stock":true},{"title":"3XL \/ White","offer_id":54216796111185,"sku":"SG1291-TEE-WHT-3XL","price":39.0,"currency_code":"CHF","in_stock":true},{"title":"XS \/ Black","offer_id":54216796143953,"sku":"SG1291-TEE-BLK-XS","price":39.0,"currency_code":"CHF","in_stock":true},{"title":"S \/ Black","offer_id":54216796176721,"sku":"SG1291-TEE-BLK-S","price":39.0,"currency_code":"CHF","in_stock":true},{"title":"M \/ Black","offer_id":54216796209489,"sku":"SG1291-TEE-BLK-M","price":39.0,"currency_code":"CHF","in_stock":true},{"title":"L \/ Black","offer_id":54216796242257,"sku":"SG1291-TEE-BLK-L","price":39.0,"currency_code":"CHF","in_stock":true},{"title":"XL \/ Black","offer_id":54216796275025,"sku":"SG1291-TEE-BLK-XL","price":39.0,"currency_code":"CHF","in_stock":true},{"title":"2XL \/ Black","offer_id":54216796307793,"sku":"SG1291-TEE-BLK-2XL","price":39.0,"currency_code":"CHF","in_stock":true},{"title":"3XL \/ Black","offer_id":54216796340561,"sku":"SG1291-TEE-BLK-3XL","price":39.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1059\/6876\/3217\/files\/tee-white-front-v2.png?v=1783191406"},{"product_id":"hoodie-great-since-1291","title":"Hoodie “Great Since”","description":"\u003cp\u003e\u003cstrong\u003eDROP 01 · GREAT SINCE\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe heavyweight of the drop. Black 350 g fleece, white wordmark over the heart, a big red 1291 across the back. Patriotism, better dressed.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBrushed fleece, 350 g\/m², unisex cut\u003c\/li\u003e\n\u003cli\u003eWhite wordmark on the left chest, giant red 1291 on the back\u003c\/li\u003e\n\u003cli\u003eLined hood, flat drawcord, kangaroo pocket\u003c\/li\u003e\n\u003cli\u003eXS to 3XL. Drop 01, designed in Switzerland.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWarm outside. Cult inside.\u003c\/p\u003e","brand":"GREAT SINCE 1291","offers":[{"title":"XS","offer_id":54216796406097,"sku":"SG1291-HOO-BLK-XS","price":89.0,"currency_code":"CHF","in_stock":true},{"title":"S","offer_id":54216796438865,"sku":"SG1291-HOO-BLK-S","price":89.0,"currency_code":"CHF","in_stock":true},{"title":"M","offer_id":54216796471633,"sku":"SG1291-HOO-BLK-M","price":89.0,"currency_code":"CHF","in_stock":true},{"title":"L","offer_id":54216796504401,"sku":"SG1291-HOO-BLK-L","price":89.0,"currency_code":"CHF","in_stock":true},{"title":"XL","offer_id":54216796537169,"sku":"SG1291-HOO-BLK-XL","price":89.0,"currency_code":"CHF","in_stock":true},{"title":"2XL","offer_id":54216796569937,"sku":"SG1291-HOO-BLK-2XL","price":89.0,"currency_code":"CHF","in_stock":true},{"title":"3XL","offer_id":54216796602705,"sku":"SG1291-HOO-BLK-3XL","price":89.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1059\/6876\/3217\/files\/hoodie-black-back-v2.png?v=1783191413"},{"product_id":"casquette-inversee-1291","title":"The Inverted Cap","description":"\u003cp\u003e\u003cstrong\u003eDROP 01 · THE INVERTED\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSame idea, flipped. Glacier white, red wordmark SWITZERLAND GREAT SINCE 1291. For those who prefer nuance to noise.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHigh-density print, Pantone 485 red on white\u003c\/li\u003e\n\u003cli\u003e6-panel cut, curved brim, adjustable strap back (one size)\u003c\/li\u003e\n\u003cli\u003eBrushed cotton, 350 g\/m², inner sweatband\u003c\/li\u003e\n\u003cli\u003eDrop 01, launch edition, designed in Switzerland\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eDiscreet from afar. Impossible to miss up close.\u003c\/p\u003e","brand":"GREAT SINCE 1291","offers":[{"title":"Default Title","offer_id":54216798896465,"sku":"SG1291-CAP-WHT-OS","price":29.9,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1059\/6876\/3217\/files\/sg1291-mockup-cap-white-inverse.png?v=1783168030"},{"product_id":"gourde-1291","title":"The Water Bottle","description":"\u003cp\u003e\u003cstrong\u003eDROP 01 · THE WATER BOTTLE\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eMatte white stainless steel, 750 ml. Red wordmark running vertically, cap to base. As understated as a federal ruling.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDouble-walled stainless steel, 750 ml\u003c\/li\u003e\n\u003cli\u003eMatte white finish, vertical red print\u003c\/li\u003e\n\u003cli\u003eKeeps cold 24 h, hot 12 h\u003c\/li\u003e\n\u003cli\u003eLeak-proof cap. Drop 01, designed in Switzerland.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eHydration finally has style.\u003c\/p\u003e","brand":"GREAT SINCE 1291","offers":[{"title":"Default Title","offer_id":54216798994769,"sku":"SG1291-BTL-WHT-750","price":35.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1059\/6876\/3217\/files\/bottle-white-v2.png?v=1783191420"},{"product_id":"tote-depuis-1291","title":"Tote “Since 1291”","description":"\u003cp\u003e\u003cstrong\u003eDROP 01 · THE TOTE\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eNatural cotton, black type, a red 1291 as signature. The bag that reminds the checkout you were here before everyone else.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThick natural cotton, long reinforced handles\u003c\/li\u003e\n\u003cli\u003eCrisp black type, signature red 1291\u003c\/li\u003e\n\u003cli\u003eLarge format, flat base, groceries or weekend\u003c\/li\u003e\n\u003cli\u003eDrop 01, launch edition, designed in Switzerland\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eReusable. Unlike slogans.\u003c\/p\u003e","brand":"GREAT SINCE 1291","offers":[{"title":"Default Title","offer_id":54216799125841,"sku":"SG1291-TOT-ECR-OS","price":25.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1059\/6876\/3217\/files\/sg1291-mockup-tote-ecru.png?v=1783168039"},{"product_id":"mug-735-ans-davance","title":"Mug “735 Years Ahead”","description":"\u003cp\u003e\u003cstrong\u003eDROP 01 · THE MUG\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWhite outside, red inside. “735 years ahead” in black. Morning coffee has never been this patriotic, nor this understated.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhite ceramic, red interior, 330 ml\u003c\/li\u003e\n\u003cli\u003eBlack wording, “735 years ahead”\u003c\/li\u003e\n\u003cli\u003eDishwasher and microwave safe\u003c\/li\u003e\n\u003cli\u003eDrop 01, launch edition, designed in Switzerland\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe only slogan that keeps you warm.\u003c\/p\u003e","brand":"GREAT SINCE 1291","offers":[{"title":"Default Title","offer_id":54216799191377,"sku":"SG1291-MUG-WHT-OS","price":22.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1059\/6876\/3217\/files\/sg1291-mockup-mug-white.png?v=1783168040"},{"product_id":"le-kit-du-supporter","title":"The Supporter Kit","description":"\u003cp\u003e\u003cstrong\u003eDROP 01 · THE SUPPORTER KIT\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe whole spirit of the drop in one move. The Original Cap, the Water Bottle and the ‘Since 1291’ Tote, together. The full kit of the laid-back patriot.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe Original Cap, wordmark SWITZERLAND GREAT SINCE 1291\u003c\/li\u003e\n\u003cli\u003eThe 750 ml matte white steel water bottle\u003c\/li\u003e\n\u003cli\u003eThe ‘Since 1291’ tote in natural cotton\u003c\/li\u003e\n\u003cli\u003eThree pieces, one price: CHF 89.-\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eReady for the stands. Or just for the apéro.\u003c\/p\u003e","brand":"Switzerland 1291","offers":[{"title":"Default Title","offer_id":54216953266513,"sku":"SG1291-KIT","price":79.9,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1059\/6876\/3217\/files\/bundle-kit-centered_1cab96e5-168a-48d1-b83f-94b6b2b86aab.png?v=1783173623"}],"url":"https:\/\/switzerland-1291.ch\/en\/collections\/drop-01.oembed","provider":"Switzerland 1291","version":"1.0","type":"link"}