Switzerland Great Since 1291

The cap that stole the show at the 2026 World Cup. Now available. Embroidered. Printed in Switzerland.

Shop Drop 01 The story behind the buzz

Casquette rouge imprimee Switzerland Great Since 1291, vue de face — **The Original Cap**CHF 29.90

Casquette rouge SWITZERLAND GREAT SINCE 1291 portee au bord d'un lac suisse

The “Great Since 1291” Cap

CHF 29.90

Federal red. White embroidery. Pick your slogan and add it to the cart.

High-density embroidery, 350 g brushed cotton. Ships in 48–72 h.

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« A red cap circles the globe in one evening » Swiss press, 03.07.2026/« 735 years ahead of every slogan » social media/« The most talked-about wink of the World Cup » Romandy press/« Spotted in the stands in Vancouver. Worn everywhere. » social media/« A red cap circles the globe in one evening » Swiss press, 03.07.2026/« 735 years ahead of every slogan » social media/« The most talked-about wink of the World Cup » Romandy press/« Spotted in the stands in Vancouver. Worn everywhere. » social media/ « A red cap circles the globe in one evening » Swiss press, 03.07.2026/« 735 years ahead of every slogan » social media/« The most talked-about wink of the World Cup » Romandy press/« Spotted in the stands in Vancouver. Worn everywhere. » social media/« A red cap circles the globe in one evening » Swiss press, 03.07.2026/« 735 years ahead of every slogan » social media/« The most talked-about wink of the World Cup » Romandy press/« Spotted in the stands in Vancouver. Worn everywhere. » social media/